Rotana Corporate Profile | December 2024

There is an underlying essence which links all of our different types of properties, binding our six product brands together under one mother brand — Rotana. In fact this essence is the ultimate factor which drives everything we do and every one of our relationships. Simply, it is the promise of delivering “Treasured Time”. With each one of the over 100 properties within our rapidly growing portfolio being different in its own right, our paramount objective is to deliver a consistent experience to all our guests. One of our properties may be preferred over another by any one of our guests, however at every one of them they will never forget how we made them feel. These are the special moments we deliver to create “Treasured Time”. Each one of these moments in turn places another building block in the foundation of our success. This growing trust in the Rotana name is what supports our five product brands. Find out more about each of them in the next section. One unifying promise Our promise is supported by our brand values • LONG - TERM • INNOVATIVE • FRIENDLY • ETHICAL 10