Rotana Corporate Profile | December 2024

Projects and Development Placing sector - leading returns for our property owners at the core of our financial strategy, we have fine - tuned our approach to continually achieving this goal. Rotana’s Projects Department has been especially created to: – Optimise operational efficiencies with new design execution at all our properties – Update amenities to stay on top of current market trends Rotana strives to create a one - of - a - kind experience at each of its locations with our three - stage development cycle: – Conduct due diligence: market potential, competitive landscape, and supply and demand analysis – Design and construct with precise brand positioning – Fully operational showcasing signature Rotana hospitality We at Rotana, believe a true partnership between each of our property owners can only be achieved with full transparency: – Highly advanced information systems monitor occupancy levels, employee productivity, cost efficiencies and overall property performance – Rotana’s sourcing team ensures worldwide access to competitively priced products – Our corporate management team forecasts ways to optimise operational efficiencies for the future FRANCHISING Rotana, with its robust corporate office structure, provides the right resources for new and existing hotels to offer comprehensive training and tools, ensuring every franchised property delivers value to its owners. From implementing industry leading brand standards and delivering the “Treasured Time” brand promise, to leveraging an award-winning loyalty programme and a powerful commercial structure, Rotana will work hand in hand with you to consistently drive profits and efficiencies.