Rotana Corporate Profile | December 2024

REAL - TIME FORECASTING A great deal of investment has gone into the development of a revenue - management system that digs into granular data on customer segmentation. The resulting real - time market forecasts allow on - the - ground marketing and sales teams to tweak their strategies to achieve quarterly growth targets. FUELLING GROWTH THROUGH STRATEGIC PARTNERSHIPS Key partnerships across regions and industries have allowed Rotana to quickly gain, and consistently maintain, market prominence in the Middle East, Africa, Europe and Türkiye: – Preferred airline partners with some of the world’s top airlines – Strong relationships with local travel operators have kept Rotana in top rankings in each of its markets FULL MARKETING MIX Utilising a fully integrated marketing approach, Rotana successfully remains top - of - mind across a full spectrum of touchpoints, particularly e - commerce: – Available in eleven different languages, Rotana’s website engages future customers and rewards loyalty through one of the region’s leading frequent - booker programmes – Rotana enjoys agreements with all of the world’s leading Online Travel Agents (OTA’s), Meta Search Engines and global Travel Management Companies (TMC’s) offering the brand an opportunity to expand its distribution far beyond the region – Engaging conversations and promotions on Facebook, Twitter, Instagram, YouTube and LinkedIn along with search - engine advertising has resulted in an impressive 35% of revenue online – Rotana Rewards app offers live chats with customer service agents, pre - arrival arrangements and concierge service – Innovative advertising campaigns – Rewarding its loyal guests, Rotana’s Customer Relationship Management (CRM) programme recognises its customers and accordingly promotes the right product at the right time 68