Rotana Corporate Profile | December 2024

our business exchanges, taking time to engage with all stakeholders in an open and meaningful way. We take a tenacious owner-centric approach, steadfast in our commitment to understanding investor objectives. Our team of management experts are accessible, receptive to ideas and based on many years of industry experience, understand the fundamental value of close collaboration with partners to achieve their financial targets. Rotana has earned an enviable reputation as a hospitality pioneer over the past years, establishing a presence in sometimes uncharted territory and trailblazing world-class hospitality concepts in new and existing markets, but this would not have been possible without our valued partners. Together we have seized opportunities and overcome challenges and in doing so, built long-lasting relationships that have truly stood the test of time. When you enter a partnership with Rotana, our collaboration goes beyond business. It is a professional and dynamic friendship where like-minded parties leverage their experience and knowledge, while embracing innovation, to deliver success. Flexible and forward-thinking in our approach, we strive to evolve our brand and offering to keep pace with market demands, transform the guest experience and exceed your expectations, whether you are an owner or a franchisee. Our team of hoteliers, from senior management to our customer-facing hotel colleagues, live and breathe this professional code of conduct, which speaking from experience, is a rarity. They are above all, warm and genuine in their interactions and committed to our brand promise of ‘Treasured Time’, acknowledging the significance of the past while looking forward to a prosperous shared future. The Rotana way is like no other and while we are undoubtedly biased, it is a belief we share in earnest when you ask, ‘why Rotana?’ This comprehensive company profile aims to answer any other questions you might have about Rotana’s credentials as a prospective partner and we hope our compelling proposition assists your decision-making, resulting in a mutually beneficial outcome. Embracing the core of hospitality – people – we aspire to inspire you to join us. Together we can write the next exciting chapter in Rotana’s success story. Why Rotana? When you are considering Rotana as your partner, this question will understandably be top of mind, and rightly so. There is a plethora of criteria to consider when entering a strategic partnership and you will be seeking an operator or brand that ticks all of your boxes, from delivering return on investment to sharing your business vision. With over 30 years of establishment in the hospitality industry, we have a clear and in-depth understanding of what sets our hotel management company apart from the rest. It is what we fondly describe as the ‘Rotana way’, derived from a company culture that resonates in all that we do, from the guest experience we curate to the bond that we forge with you, our partners. While our brand value and equity are important and key considerations, the ‘Rotana way’ goes beyond these realms. It is the ethos at our very core. It reflects the shared principles and business ethics that guide us, paving the way for our continued success, and of course, that of our partners too. First and foremost, we are a hospitality company that exists to make people feel welcome as guests, employees and as business associates. It is this people-centric approach, based on mutual respect and loyalty, that differentiates Rotana in the marketplace. We are confident in our capabilities, with our company’s ongoing growth and success testament to our expertise and proficiency, but we are gracious in