Rotana Corporate Sustainability Report 2012

Our Company Operating under the brand name “Rotana”, it opened its first property, the Beach Rotana Abu Dhabi in 1993. Today, it is one of the leading hotel management companies within the Middle East and Africa. Rotana is a company that offers the best of both worlds. A unique understanding of the culture and communities of the Middle East combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry. Rotana’s expansion plans have resulted in the company growing from two properties in 1993 to a total of 93 in 2012 of which 46 are operational and 47 further properties planned for opening and new projects in the pipeline, confirming the company’s intention to have a Rotana managed property in all the major cities throughout the Middle East and Africa within the next five years. The Brandmark symbolises the palm tree, more specifically the very rare palm tree, botanically named phoenix dactylifera, and found only in Madinah, Saudi Arabia. This Brandmark was chosen because of the similarities between the palm tree and Rotana. Found in a desert oasis, it provides the nomadic Bedouin tribes food and shelter from the relentless sun and at the same time an opportunity to socialise with other visitors to the oasis. Similarly, Rotana aims to provide its guests with high quality food and drink, a safe and cool environment, a warm welcome and a place to socialise and discuss the affairs of the day. Rotana’s unique brand of hospitality is defined by the blend of warm Arabian culture and strict international standards and expertise. Rotana Hotel Management Corporation PJSC, Partnership – Limited Liability Company Incorporation based in Abu Dhabi, UAE was founded in 1992, by a partnership between two visionary thinkers, Nasser Al Nowais and Selim El Zyr, who were joined three years later by Nael Hashweh and Imad Elias. 46 19 4 11 Properties Cities Brands Million Guests 11,500 3 224 Rooms Million Rooms F&B Outlets Nights sold 666.4 9.5 10,500 Millions USD Revenue Million Food Colleagues Covers