Rotana Corporate Sustainability Report 2012

11 Our Vision & Brand Promise In today’s busy, pressured world, time is our most precious commodity. How and with whom we choose to spend it is perhaps one of the most important decisions we make in our lives. At Rotana, we have chosen to acknowledge this fact by embracing the challenge of making all time spent with us a “Treasured Time”. This means that we pledge to understand and meet the individual needs of all who we deal with. In doing so, we strive to continually build long-term relationships with our stakeholders including our owners, our colleagues and, of course, our guests. Treasured Time is Rotana today. To be the leading Hospitality Management Company recognised for its unique blend of world-class standards with genuine hospitality and for its truly treasured experiences provided for guests, colleagues and owners. Our Brand promise, “Treasured time“