Rotana Corporate Sustainability Report 2012

15 “The true measure of success lies not in the fact that we are the most dynamic hospitality brand in the Middle East and Africa, but that our growth has been achieved by a focused and highly motivated team of professionals, who combine extraordinary ability with unwavering commitment.” Our Growth & Expansion Since its inception, the company has grown to become the largest hospitality management company in the region, a brand not only widely recognised but much admired. Rotana’s strategic development is orchestrated by a team of professionals who have exceptional international experience and a fundamental understanding of the cultures and communities of the Middle East and Africa. The impressive growth in the number of Rotana properties under management is powered by a consistency in ‘getting it right’ the first time, every time. Indeed, the company’s strategy is nothing less than to have a property located in every country in the region. This plan is under full sail. Rotana is managing an ambitious expansion that will see our portfolio of operational properties increase from two in 1993 to more than 93 as per 2012 expansion plan. Current properties span 26 cities, and at time of going to press, new properties are to open in Amman, Abu Dhabi, Al Ain, Dubai, Fujairah, Sharjah, Al Khobar, Jeddah, Riyadh, Baghdad, Bahrain, Beirut, Doha, Erbil, Khartoum, Libya, Rabat and Salalah. The only way we can achieve this kind of growth is by offering the best in Arab hospitality. This is delivered through our four main brands Development of these brands is rigorously planned and meticulously managed across all our operations, evoking the utmost trust and confidence among property owners. As a management team, we are dedicated to raising the standards within the hotel industry by setting and improving on our own. We will continue to achieve measured growth and realistic expansion throughout the Middle East and Africa, bringing our expertise to every future hotel, convention centre, serviced apartment or prime resort. As a company, we will pursue new openings and opportunities, fresh challenges, and partners who seek the same goals and share the same aspirations. Nasser Al Nowais Chairman 93 * 43 * 22 * Properties Cities Countries 24,000 * 400 * Rooms Food& Beverage outlets 20,000 * Colleagues * Figures are based on the 2012 expansion plan.