Rotana Corporate Sustainability Report 2012

51 Beach Rotana Abu Dhabi, UAE The hotel has hosted its annual charity event, “Make A Difference Day” for the 12th year running. The event, which was held at the Beach Garden offered families a fun day out where kids enjoyed activities such as a bouncy castle and other carnival games. The main reason of our success this year was the team’s efforts at promoting the event and we are proud to say that our collection of USD 60,000 from this year has exceeded any in the past. All proceeds from the sale of these coupons and sponsorships went directly to the two beneficiaries of Make A Difference Day – Emirates Wildlife Society in association with WWF (EWS-WWF) and Médecins Sans Frontieres. Yas Island Rotana in Abu Dhabi, UAE The hotel has partnered with The Smile Foundation to bring healthcare to children with craniofacial deformities. Through constant promotion on all our media channels and the fervent support of our team, especially those from our Front Offices, our colleagues and guests continued to donate significant contributions to the programme. We were able to raise an amount of USD 30,000 for this partnership, which can support the surgeries of around 120 children with missing smiles. Cancer - Terry Fox Run 86% of Rotana hotels participated in the Annual “Terry Fox Run”, which is recognised as the largest one-day fundraiser for cancer research in the world. It has successfully funded 16 research projects with the UAE University and eight new projects, which will continue to impact the lives of patients and their families of the UAE. Autism Awareness Walk The Future Centre for Special Needs celebrated its 4th Autism Awareness Walk in Abu Dhabi. Rotana hotels participated along with more than 2,500 people holding lit candles and walked for the cause of autism awareness. Clean Up Campaigns More than 50% of Rotana hotels participated in Clean Up Campaigns in various countries and included deserts and beaches. “Plant a Palm Tree” Campaign The Coral Beach Rotana Resort Hurghada planted 1000 palm trees in the Rotana garden. Each palm tree was financed by a guest or colleague and hold their names on it with a certificate. Blood Donation 33% of Rotana hotels participated in blood donation campaigns. Partnership - Launch of the Hospitality & Tourism Management Programme Between Sabis University in Erbil, Iraq and Rotana Hotels The Hospitality and Tourism Management Programme is a four year bachelor degree programme and is the latest addition to SABIS University’s academic offerings with Erbil Rotana offering its platform for training and development in addition to the corporate support for putting the programme together. We donated 400,000 ml of blood.