Rotana Corporate Sustainability Report 2012

0 5000 10000 15000 20000 Exclusive Select Classic 2010 2011 2012 9,322 10,138 13,228 5,356 7,848 17,112 4,532 5,917 6,618 57 37,000 In 2012, Rotana Rewards Members reached Rotana Rewards Members Rotana Quality Audits Our hotels undergo Quality Audits to measure our performance against Rotana set standards. The detailed audits provide us with tools to assist through each part of the quality assurance process: communicate, train, audit, analyse and act. In 2012, we have further improved our results. Rotana Loyality Programme Rotana enjoyes a 40% repeated business average. A major component of this success is Rotana Rewards, our much talked about loyalty programme. Rotana was the first regional hotel company to launch a loyalty programme for dining and staying in 1999 and reached more than 37,000 members in 2012 for the three types of Rotana Rewards Programmes: Exclusive, Select and Classic. Rotana Quality Audits Unit 2011 2012 Rotana Quality Audits Rate % 74.6 83