Rotana Corporate Sustainability Report 2012

48.45 52.54 53.67 2010 2011 2012 44 % 46 % 48 % 50 % 52 % 54 % 56 % Exclusive Rewards Exclusive Select Classic 100 % 90 % 80 % 70 % 60 % 50 % 40 % 30 % 10 % 20 % Members Satisfaction Rate 82 71 86 Rotana won the Best Loyalty Programme for its Rewards programme during the recent Business Traveler Middle East Awards for two consecutive years (2011 and 2012). Rotana Rewards Exclusive has since grown to become one of the most sucessful hospitality loyalty cards in the world. A satisfaction survey is run annually, achieving a rate of 8.6 /10. The programmes are, quite simply, the most regionally relevant loyalty programmes in the Middle East and Africa, ensuring that every Rotana hotel is busy. Rewards Exclusive Renewal Rate Members Satisfaction Rate