Rotana Corporate Sustainability Report 2012

Blood Donation Al Manshar Rotana with Kuwait Central Blood Bank set up a counter for registration of guests who wish to participate in the blood donation campaign and donate blood donation. Arabian Cultural Connection Being a leading Emirati Company in the hospitality industry, the Rotana brand mark symbolises the palm tree, more specifically the very rare palm tree, botanically named “Phoenix Dactylifera”. This brand mark was chosen because of the similarities between the palm tree and Rotana. Found in a desert oasis, it provided people with food, shelter from the relentless sun and at the same time an opportunity to socialise with visitors to the oasis while having a cup of Arabic coffee. Similarly, Rotana aims to provide its guests with a warm welcome and a place to socialise and discuss the affairs of the day. Having Arabic coffee and dates in our hotels’ lobby will add value to the hotels, by connecting our international guests to the Emirati culture, and explain more of the UAE history. Rotana Linen and Towel Reuse Programme The Rotana Earth Linen and Towel Reuse Programme is designed to raise guest’s awareness and to support sustainability of the earth’s resources. New cards were designed and re-launched in our hotels to better draw guest’s participation. One important aspect of the programme is allowing the guest to choose the frequency that their bed sheets and towels are changed by Housekeeping. In the first two months of implementation, around 50% of the guests participated in the linen reuse programme and 25% in the towel reuse programme. In some hotels with frequent Russian and German guests, the cards were translated to Russian and German beside the English and Arabic languages to further enhance guest’s participation.