Rotana Corporate Sustainability Report 2012

7 Message from President & CEO At Rotana, as we continue on our stated path of expanding our portfolio, venturing into new territories and further consolidating our position as the leading hotel management company in the region, we need to be mindful of the impact we make on our communities’ lives. With growth also comes responsibility – a responsibility to our guests, colleagues, stakeholders and the various communities that we operate and live in. As we continue to create a world of opportunities for them, they are also looking at us as much more than a company that offers a good night’s rest. They are looking for a meaningful purpose and value – for themselves and their communities. We understand that to make that difference, we need to build on trust. As the world around us continues to evolve, we must continue to build trust with our partners by demonstrating an unwavering commitment to responsible business practices. While it is not easy, we must nevertheless persevere and demonstrate our positive impact on our local communities and the environment, developing meaningful ways to report on that progress. Though we pride ourselves on being transparent and authentic in our approach, we must also be willing to make significant changes that make a positive difference in people’s lives. As you read through this inaugural issue of our sustainability report, you will see the progress we have made these past few years. It also highlights how we have teamed up with our various stakeholders – suppliers, non-governmental organisations and education institutions, to name a few. All of this so we can team up together and find solutions to some of the most critical challenges that we face today. Our people continue to make us proud, showing their commitment to our core values while demonstrating that doing the right thing makes good business sense. Moving forward, we are stepping up our efforts with an understanding that to create a more sustainable and responsible business. We need to be in it for the long run. And we are. Selim El Zyr President & CEO