Rotana Corporate Sustainability Report 2014

11 Rotana Hotel Management Corporation PJSC, based in Abu Dhabi, UAE was founded in 1992 by a partnership between two visionary thinkers, Nasser Al Nowais and Selim El Zyr, who were joined three years later by Nael Hashweh and Imad Elias. Operating under the brand name “Rotana”, it opened its first property, Beach Rotana - Abu Dhabi in 1993. Today, it is one of the leading hotel management companies in the Middle East and Africa. Rotana’s expansion plans have resulted in the company growing from two properties in 1993 to a total of 48 properties in 2013 in 20 cities. By 2020, Rotana will be present in 21 countries. A further 50 properties are planned for opening with new projects in the pipeline, confirming the company’s intention to have a Rotana managed property in all the major cities throughout the Middle East, Africa and Southeast Asia within the next five years. The brandmark symbolises the palm tree, more specifically the very rare palm tree, botanically named phoenix dactylifera, and found only in Saudi Arabia This brandmark was chosen because of the similarities between the palm tree and Rotana. Found in a desert oasis, it provides the nomadic Bedouin tribes food and shelter from the relentless sun and at the same time an opportunity to socialise with other visitors to the oasis. Similarly, Rotana aims to provide its guests with high quality food and drink, a safe and cool environment, a warm welcome and a place to socialise and discuss the affairs of the day. Rotana’s unique brand of hospitality is defined by the blend of warm Arabian culture and strict international standards and expertise. 03 Our Company 13 Million guests 5.5 Million guests nights Million rooms nights sold 3.5 Number of food covers 10 Million 770.8 Total revenue Million USD Under Operation Brands Operating properties 50 Total number of rooms 12,769 Number of cities 19 Total number of meeting rooms 322 Rotana Rewards Members Total number of members 72,363 rotana.com Number of rotana.com visitors 5,500,000 Number of bookings made 61,000 on rotana.com Human Resources Number of nationalities 72 Number of colleagues 11,000 Number of Duroob programme 246 colleagues Food & Beverage Operations Number of outlets 247