Rotana Corporate Sustainability Report 2014

14 “It’s the determination, the drive, the hardwork, the integrity and the vision, that have made Rotana what it is today.” Selim EL Zyr Vice Chairman Our Global Portfolio Our five main brands: Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana and The Residences by Rotana, each offer the same impeccable Rotana service - excellence to our different target audiences, be they leisure, business travellers or the local community. To access our hotels and resorts directory visit rotana.com Something for every type and level of traveller. The brand’s success is founded on its portfolio of 4 and 5-star properties and on its ability to attract some of the most renowned names in the restaurant world. Rotana Hotels & Resorts are designed for those that love to explore. In cities and along coasts right across the Middle East and Africa, these 4 and 5-star hotels and resorts are located right at the heart of the action – be it for business or for leisure. First-class residences, with an added personal touch, characterise Arjaan Hotel Apartments by Rotana which have been developed with both long-term guests and families in mind. Arjaan Hotel Apartments by Rotana are the pinnacle of the Rotana offering. They represent the height of elegant city living for long stay residents and for families, set in some of the loveliest hotel apartment buildings anywhere. Centro meets the demands of a new generation of traveller, seeking finesse and functionality at reasonable rates. Young and fresh, Centro is a lifestyle brand that is original in its presentation and dynamic in its offerings. Rotana’s budget lifestyle hotel brand, Centro, redefines the concept of economical comfort by offering affordable, superior-class accommodation and hospitality with a stylish twist. Rayhaan respects the beliefs and culture of our guests whilst fostering the image of a new Arabia in today’s world. In Arabic, the word ‘rayhaan’ describes an aromatic plant which is mentioned in the sayings of prophets within the Holy Quran. The Rayhaan Hotels & Resorts might be the first alcohol-free hospitality concept in the region, but that is far from its only unique selling point. These 4 and 5-star hotels and resorts distill every standard created for the region’s best-in-breed luxury hotels. The Residences by Rotana are furnished and unfurnished, non-serviced branded residential buildings, architecturally designed using Rotana specifications and standards. The Residences by Rotana are geared for longer stays and will focus on guests that are looking for a permanent home within the country of residence.