Rotana Corporate Sustainability Report 2014

15 “One of my wishes is that we have one of all of our brands in every major city in the Middle East and Africa. When we started up the company, the target was to have a Rotana hotel of some sort in every major city of the Middle East. Now that we’ve achieved that, we want to get to the next level, which is every brand of Rotana in every major Middle East city. Probably by 2020 we’re going to be very close to that. We’re working very hard to ensure that all of our brands are in the right locations.” Omer Kaddouri President and Chief Executive Officer Our Growth and Expansion Since its inception, the company has grown to become the largest hospitality management company in the region, a brand not only widely recognised but much admired. Rotana’s strategic development is orchestrated by a team of professionals who have exceptional international experience and a fundamental understanding of the cultures and communities of the Middle East and Africa. The impressive growth in the number of Rotana properties under management is powered by a consistency in ‘getting it right’ the first time, every time. Indeed, the company’s strategy is nothing less than to have a property located in every country in the region. This plan is under full sail. Rotana is managing an ambitious expansion that will see our portfolio of operational properties increase from two in 1993 to a target of 100 hotels by 2020. Currently the company has 12,769 rooms already operational and a firm pipeline of 50 properties are under development with 14,089 additional rooms to span 21 countries and 29 cities. The only way we can achieve this kind of growth is by offering the best in Arab hospitality. This is delivered through our five main brands. The development of these brands is rigorously planned and meticulously managed across all our operations, evoking the utmost trust and confidence among property owners. As a management team, we are dedicated to raising the standards within the hotel industry by setting and improving on our own. We will continue to achieve measured growth and realistic expansion throughout the Middle East and Africa, South Asia and Eastern Europe bringing our expertise to every future hotel, convention centre, serviced apartment or prime resort. As a company, we will pursue new openings and opportunities, fresh challenges and partners who seek the same goals and share the same aspirations. Growth and expansion * Properties under development 55 Number of cities 29 Total number of additional rooms 14,089 Number of properties 98 Number of countries 21 Total rooms 26,858 Total food and beverage outlets 420 Total colleagues 20,000 * Figures are based on the 2014 expansion plan