Rotana Corporate Sustainability Report 2014

29 05 The Journey So Far… In the past years Rotana has demonstrated its commitment to sustainability with good economic performance, various environmental and social programmes and high impact initiatives that are currently underway to achieve natural resources reduction and various social responsibility and community engagement programmes. The Rotana sustainability journey started in 2012 by developing and implementing a comprehensive Sustainability strategy to provide a planned and systematic approach to set our sustainability targets, key performance indicators, management initiatives and measuring and reporting framework. Since then, we are striving to find better and most sustainable ways to continue providing the highest standards of luxury and quality to our guests. Our journeys started with an aim to “Respect and Protect “the people and the planet by developing many systems and programmes and setting targets. But we understand that Sustainability demands both a system perspective and a cultural approach. Therefore the way forward is to focus on educating and engaging our stakeholders and integrating sustainable practices and principles across our business. Many initiatives were implemented in our hotels to educate our stakeholders on various sustainability topics that are detailed in corresponding stakeholders chapters. Our Sustainability Strategy