Rotana Corporate Sustainability Report 2014

31 Over the past 21 years, Rotana has established itself as the leading hotel management company in the Middle East, Africa, South Asia and Eastern Europe, with 50 operating properties across the region and an ambitious expansion plan to operate 100 hotels in 2020. With expansion comes responsibility to be mindful of the impact on the environment and communities’ lives. Therefore, in April 2012, Rotana established a new level of leadership in sustainable development by announcing an expansive sustainability strategy to be implemented at all new and operating hotels, apartments and resorts. It is a framework that addresses environmental, economic and social sustainability. The programme provides guidance for each property thus enabling them to work towards sustainable practices throughout the property’s operations as well as the development of new hotels. Rotana became well positioned to make a difference environmentally, socially and economically in the countries where we operate and aim to expand into. Under our sustainability platform, we have set strategic environmental, economic and social objectives focussing on the most sustainability issues facing the hospitality industry and globally. We did a materiality assessment to identify the issues that have most significant economic, environmental and social impacts on the company’s performance as well as on our stakeholders to identify areas to focus on and integrate it in our strategy. In order to better understand our company’s current sustainability maturity level, we have utilised the Sustainability Maturity Assessment Tool (part of the Capacity Building programme of the Abu Dhabi Sustainability Group –ADSG) enabling us to conduct a thorough assessment of our global operations with the goal of evaluating our current sustainability performance and creating rigid strategy to define and build sustainability into our operations. The sustainability Maturity Assessment Tool enabled us to develop our short term 2012-2015 plan under each of our platform areas: governance, colleagues, suppliers, guests, communities and environment. We have identified: • Policies to be developed • Approaches and Programmes to be implemented • Performance monitoring tools for related KPIs • Perception collection methodologies to be implemented As a result, Rotana Earth was included in the company’s business priorities to embed Rotana Earth and priorities including implementation of community engagement activities, reduction of natural resources consumption, substitution of products into more responsibly sources products, and have set corporate Sustainability Key Performance Indicators for the operating hotels to achieve by end of 2014. Therefore, we introduced the annual sustainability budget and added it in the annual budgetary process. Our Approach Sustainability-value chain Sustainability vision commitment to mission statement External market forces Engaging colleagues in sustainability programmes Colleagues retention and talent attraction Colleagues engagement, satisfaction, productivity and innovation Operational cost saving and efficiencies Quality products and services Effective managers, rewards systems, workplace culture Company goals, strategies, systems, structure and governance Brand/image/reputation Satisfied community Local economic prosperity Satisfied and loyal guest Revenue/growth /market share Growth and expansion Radically increase productivity Invest natural capital Seek carbon emission reduction Responsible supply chain Reduce carbon footprint Sustainable company profit Engaging and educating diverse stakeholders Inspiration, innovation Marketing and responsible communication Meet guest expectations

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