Rotana Corporate Sustainability Report 2014

32 Sustainability Earth website In order to batter engage our stakeholders, educate and share with them our performance and achievements, we have designed and launched our Rotana Earth website rotanaearth.com and linked it to Rotana’s main web page. We have also created property specific sustainable identities on various social networking sites where we share all our activities with our followers. Sustainability programmes Our 3-year plan (2012-2015) included different environmental, social and economic programmes to be implemented in our hotels during this period to underpin our sustainability platform. Last year we have completed several programmes that will be mentioned under each of the relevant section in the report. Training and engagement We have committed to educate and engage more our stakeholders to increase their sustainability awareness on sustainability issues and have added to our plan more activities to educate our guests, colleagues and the community. As for the suppliers, we have not yet initiated an engagement pathway; it will be included in our 2014 sustainable procurement programme. Sustainability audits Internal and external audits have a key role in the journey towards sustainability by continuously assessing the extent to which the sustainability programmes are implemented within the company and our hotels. We have not yet completed a holistic internal audit protocol; however an ISO 14001, environmental management system audit protocol was prepared, as well as an environment, health and safety management system audit procedure. No audits directly targetting the sustainability overall scope were conducted so far. Sustainability mandatory criteria were prepared for each department and will be added to the existing annual corporate vice presidents audits to their respective hotels audits. Integration in the value chain Rotana has selected its sustainability strategy to act as the main pillar of our business. It spans the entire value chain in order to meet the expectations of our stakeholders as it helps as well to find new ways to cooperate with our suppliers, owners, and to relate to our guests, colleagues and community in general. Al Bustan Rotana attains ISO 14001 certification Al Bustan Rotana makes a significant mark in Rotana’s history as the first property to achieve this recognition by earning the internationally-recognised ISO 14001 certification for Environmental Management Systems In line with its advancements in environmental sustainability standards. As we progress in our sustainability journey, we continue to define and redefine our stakeholders and our interaction with them. Our stakeholders are defined as those which can impact, or are impacted by, the operations. Below is the list of who we considers to be our most material stakeholders: • Our Colleagues • Our Guests • Our Owners • Our Suppliers • Our Environment • Our Communities (including governmental bodies) Stakeholder dialogue In 2012, we sought feedback from a select group of internal stakeholders: guests and colleagues from the satisfaction survey results and answers as well as from the corporate sustainability committee members who were requested to identify the most materials aspects in terms of their importance to the society and to Rotana’s business. With the decision to adopt the new GRI G4 guidelines, materiality assessment has increasingly become a core in our sustainability reporting and therefore we do recognise the importance to conducting a proper stakeholder engagement and a materiality assessment, to further align business practices with societal needs and expectations, helping to drive long‐term sustainability. A holistic stakeholder engagement and materiality assessment process was initiated in 2014 to enable us review our strategy and policies, improve activities and set long term 2020 goals. Stakeholders expectations Different stakeholders mean different expectations, which may be contradictory to one another. Rotana aims to balance differing expectations, while allowing all stakeholder groups to feel their demands are being met. We involve our stakeholders in strategic decision making and setting of guidelines that clearly indicate management responsibility. We also proactively share information on our progress toward these on a regular basis. Some of the results of our stakeholder’s expectations and our response to them are shared in the following table. Our Stakeholders