Rotana Corporate Sustainability Report 2014

37 In 2014, we developed a “Stakeholder Engagement Plan” to actively engage with our stakeholders, listen to them, build a relationship with them and then respond better to their concerns in a mutually beneficial way. By conducting the stakeholders’ engagement exercise, the materiality map will be revised in 2015 to include all stakeholders’ material issues and to be able to further align our business practices with needs and expectations raised during the engagement exercise.The plan was developed around the following five steps: Our targets for 2015 • Implement the developed framework for stakeholder engagement plan and revise the materiality map • Establish a robust sustainability communication plan to engage stakeholders on wider sustainability issues and company’s performance 1 2 3 4 5 6 1 Plan • Establish objectives, scope • Identify and prioritise stakeholders 2 Prepare • Identify issues • Categorise issue • Prioritise issues 3 Design • Identify engagement mode • Identify technique and need for facilitation • Identify engagement questionnaire • Design engagement questionnaire • Determine timeline for completion 4 Engage • Prepare the team • Provide stakeholders with background information • Conduct engagement workshop 5 Evaluate • Design evaluation method • Evaluate process and results • Determine need for further engagement 6 Apply • Assess and share internally • Report back to stakeholders