Rotana Corporate Sustainability Report 2014

51 Our targets for 2015 Education and inspiration • Implement 100 activities and awareness campaigns in all Rotana operating hotels engaging and educating guests on health and environment topic Guest health and safety • Reduce guest health, safety incidents by 10% • Further improve our disabled guests rooms standards to meet universal access guideline • Review our policies and procedures for universal access to enhance disabled guest experience • Revise our baby sitting procedures and add training requirement on specific babysitting beyond CPR and pediatric first aid Guest satisfaction • Improve LRA sustainability audit score • Improve the group Rotana guest satisfaction survey results Privacy and data protection Our robust security measures and privacy management programmes help us give our guests and colleagues the confidence that we are safeguarding their personal data and respecting their privacy. The way we handle privacy and security is a vital part of our responsibility to our guests and essential to the success of our business and to strengthen our reputation through our efforts in these areas. Our hotels guests trust us with their personal information and their privacy. Protecting that information and respecting their privacy is fundamental to maintaining that trust. Our privacy and security programmes govern how we collect, use and manage guests information – from ensuring the confidentiality of their personal profile to protecting and securing their information before, during and after they stay in any Rotana hotels. To ensure this is executed well, we use technology to make it easier and more secure and we include checking on its compliance during the annual IT audits as well as front office audits.