Rotana Corporate Sustainability Report 2014

58 “Colleague’s engagement is an investment we make for the privilege of future proofing our organisation’s productivity and performance.” In 2013, Rotana entered in an agreement with Aon Hewitt to conduct ‘Engaged to Life’ the company’s new colleagues’ satisfaction survey to give our colleagues the opportunity to give constructive and honest feedback to enhance their Rotana LIFE experience. The engagement survey enables us to: • Assess colleagues’ attitudes and beliefs about their work activities, opportunities, quality of work life, company procedures and policies, rewards, people, etc • Identify the extent to which colleagues are observing and managers are supporting the desired behaviors throughout the organisation • Reinforce the idea of shared responsibility to improve business results • Identify key drivers of colleague engagement • Learn whether different groups of colleagues have different needs or issues The engagement survey is administered by Aon Hewitt itself. Emphasising dialogue and engagement Starting from the corporate office to all hotels, we do foster an atmosphere of open communication. Our hotels use different means to ensure that colleagues are informed, kept updated and their opinion heard at all time: notice boards, weekly meetings, monthly team gathering and meetings. The senior management of each hotel engages all colleagues on different matters and seek their feedback or concern during round table lunches or breakfasts. The different type of meetings and gatherings are held to keep colleagues updated on priority business issues, celebrate achievements, recognise guest’s champions, and distribute awards and encourage colleagues to express their concerns and expectations. The Aon Hewitt engagement model is based on measuring and studying three key behaviors displayed by colleagues: Say : 77% of Rotana colleagues would not hesitate to recommend Rotana to a friend seeking an employment. Strive: 71% of Rotana colleagues agree that Rotana motivates them to contribute more than is normally required to complete their work. The survey findings also showed that there was room for us to improve on total rewards, opportunities and quality of life. At the hotel level, focus group, departmental actions plan are submitted to the corporate office to address feedback gathered from the survey and actions to be implemented. Engagement You opinion will shape our future In 2014, 8,603 colleagues participated in the ‘Engaged to Life’ survey representing 84% of eligible total colleagues, 4% higher than 2013. Overall colleague engagement score is 66%*. This is 2% increase compared to 2013 (64%) and 6% above the average Middle East scores, placing Rotana in the moderate zone. *The 2013 and 2014 survey results are reported without comparison with previous years since a new survey methodology is used. However we benchmark with the Middle East and market average. At the corporate level, we also take actions to strengthen our colleague’s engagement during their employment with Rotana as it has a direct impact on their loyalty, retention and willingness to recommend the company as a preferred employer.