Rotana Corporate Sustainability Report 2014

83 09 Our community development and engagement work continues to grow every year. We strive to integrate our aspirations for supporting the development of our communities with our core operations. In 2014, 325 activities were implemented in our hotels and 29,663 volunteering hours were contributed by our colleagues to engage more with our communities and respond to their needs in a strategic, relevant and focussed way. The aim is to bring lasting benefits to these communities. Our Community Our sustainability goals • We will instill a culture of sustainability through education and promotion of sustainability values and principles amongst our community • We will contribute to the society we work and live in by supporting local community needs and promoting sustainability and the cultural values of our society • We will contribute to local and national economic development through local employment and the promotion and growth of sustainable tourism Our focus areas • Contribution • Nationalisation Our progress • All operating hotels to organise at least five activities engaging colleagues and two engaging guests to contribute to the communities in the country of operation (225 activities for the group) √ • Develop and implement an online reporting tool to effectively √ • Communicate and report on engagement activities and initiatives in our hotels √ • Calculate the monetary contributions, volunteerism contribution, in kind contribution √ • Develop group ‘Impact’ programme at corporate level ¨ Achieved √ Ongoing ¨