Rotana Corporate Sustainability Report 2017

11 Rotana was ranked 3rd in the UAE 2016 Ranking of YouGov›s BrandIndex, 3 levels higher than our ranking in 2015. YouGov’s BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously and across the world by interviewing over 2.5 million customers a year to track brand perception nationally and internationally. Since its inception, Rotana has grown to become the largest hospitality management group in the region, a brand not only widely recognised but very much admired. Rotana’s impressive growth within the region has been supported by a team of dedicated professionals who have exceptional international experience and a fundamental understanding of the cultures and communities of the Middle East, Africa and Turkey. The expansion in the number of properties under Rotana management is driven by our philosophy and consistent approach in ‘getting it right’ the first time, every time! Indeed, the company’s vision and strategy is to settle for nothing less than to have a property located in every country within our wider region. Our plan for growth has set sail with Rotana now managing an ambitious expansion that will see our portfolio of operational properties increase to 104 by 2022. During the expansion of our hotels within other geographic locations, there have not been any significant changes to the organisation’s structure, ownership, capital share structure, or supply chain with the exception of the additional properties we have opened in various countries. Growth and Expansion *Figures are based on the 2017 expansion plan In 2016 and 2017, 4 Rotana hotels were deflagged in Dubai, the United Arab Emirates consequent to a mutual agreement between the owners of the 4 hotels and the company. The hotels are: Al Bustan Rotana, Al Murooj Rotana, Al Ghurair Rayhaan and Arjaan by Rotana. Growth and Expansion* 48 Properties under development 14 Number of countries 26 Number of cities 12,162 Total number of additional rooms 33 International 71% 15 In UAE 29% In total... 104 hotels 27,167 keys 34 10,972 Keys 3 873 Keys 22 5,095 Keys 17 5,054 Keys 27 4,883 Keys Our management team growth Rotana Annual Conference, 2016