Rotana Corporate Sustainability Report 2017

13 Our Values: Rotana LIFE If one were to look back through Rotana’s history in order to distill (or understand) the essence (or reasons for) of Rotana’s success, one will find it is based upon enduring partnerships. At the core of these relationships lie genuine friendships which have been built solidly over time. It is these bonds that best describe who Rotana is. All those who know Rotana, know that they have a friendship that will last for a lifetime. It is a friendship based upon loyalty, one which will continue to surprise; a relationship with integrity. In order to ensure our brand is delivered with consistency and integrity we have identified a set of values that clearly represent our character. Our team strives to live these values every day. We call this, “The Rotana Life”. The word, LIFE provides us with the acronym with which to remember our values. Each of the four letters in the word, LIFE, are triggers or short cuts to a value that together make up The Rotana Life. Vision and Values Our Vision To be the leading hospitality management company recognised for its unique blend of world-class standards and genuine hospitality and for the truly treasured experiences provided to our guests, colleagues and owners. In today’s busy world, with its many pressures, time is our most precious commodity. How and with whom we choose to spend it is perhaps one of the most important decisions we make in our lives. At Rotana, we have chosen to embrace this philosophy by challenging ourselves to ensure that all time spent with us is “Treasured Time”. We pledge to understand and meet the individual needs of all who we deal with. In doing so, we strive to continually build long-term relationships with our stakeholders including our owners, our colleagues and, of course, our guests. Treasured Time is Rotana today. We are committed to creating and nurturing lifelong relationships with our owners and partners, colleagues and guests. We are focussed on delivering moments that will be remembered for years to come. We acknowledge that each one of our owners and partners, colleagues and guests is different. We respond accordingly by striving to create new ways to meet their individual needs. We share a passion to serve and provide an experience that is genuine and above all friendly. We always have time for our owners and partners, colleagues and guests, as we would do for a friend. We always treat our owners and partners, colleagues and guests with the utmost respect. We act with integrity everyday, in each moment, in every way.