Rotana Corporate Sustainability Report 2017

27 SUSTAINABILITY VISION “To be a hotel industry leader in the implementation of sustainable business practices that minimise harm and maximise benefit to our stakeholders and to the environment”. In order to achieve our sustainability vision, Rotana has identified key strategic sustainability goals that align with our core corporate values of LIFE: Long term, Innovative, Friendly and Ethical. We will use these guiding principles and objectives to manage our businesses in a way that sustains people, the planet, and profit. Our sustainability vision is supported by our Board and Senior Management, who have committed to leading Rotana towards the realisation of this vision. IDENTIFYING OPPORTUNITIES TO ADVANCE THE UNSUSTAINABLE DEVELOPMENT GOALS. At Rotana, the sustainability goals that we’ve set are framed around global challenges. This is apparent when one considers how well our goals align with the goals that the United Nations (UN) released in their 2030 Agenda for Sustainable Development in 2015. The UN created 17 Sustainable Development Goals (SDGs) designed to build upon the historic work of the Millennium Development Goals, and stimulate important action in three dimensions of sustainable development: economic, social, and environmental. These goals apply from now until 2030 and provide a framework for governments and businesses around the world to stimulate actions in areas of critical importance for humanity and the planet. As a global hospitality chain in the region, we pursue opportunities to advance SDGs that are relevant to our operations. In 2016, we focused our efforts on 13 goals which we identified as priorities where we believe we can make the most positive contribution. More details on how Rotana is progressing towards achieving its goals, in accordance with, and in support of, the 2030 SDGs, are provided in relevant sections of this report and on rotanaearth.com. Vision and Goals