Rotana Corporate Sustainability Report 2017

Rotana Corporate Sustainability Report 2017 30 In 2012, we developed a sustainability strategy that coordinates our efforts across our company, known as Rotana Earth. This strategy has helped to address our social and environmental impacts, and leverage opportunities for continued sustainable growth. We engaged our internal and external stakeholders, benchmarked ourselves against industry best practice, and assessed broader trends to identify the focus areas which are integral to the company’s strategy and core to our business. Rotana Earth’s strategic sustainability goals commit us to demonstrating leadership in the three bottom lines of economy, society and environment to be applied in our key sustainability areas: our environment, our colleagues, our guests, our suppliers and our communities, together with our over-arching governance framework. By focusing on the Rotana Earth pillars we hope to further integrate and raise awareness of sustainability throughout our operations, making sustainability personally relevant to each one of our colleagues so that it becomes an integral part of our business. This also provides a framework for us to manage and monitor our performance, mitigating, as much as possible, the environmental or social risks that we pose. While we have continued to see good progress in achieving most of our sustainability goals, we have also encountered challenges in the implementation of some of our commitments. We will aim to reassess our performance, management approaches and targets as necessary to achieve our goals. INTEGRATION IN THE VALUE CHAIN Rotana has chosen to use our sustainability strategy as the main pillar of our business. It spans the entire value chain in order to meet the expectations of our stakeholders as it helps us to find new ways to cooperate with our suppliers, owners, and to relate to our guests, colleagues and community in general. Approach Sustainability-value chain Sustainable company profit Sustainability vision commitment to mission statement Meet guest expectations Marketing and responsible communication Inspiration, innovation Engaging and educating diverse stakeholders Engaging colleagues in sustainability programmes Brand/image/reputation Colleagues retention and talent attraction Colleagues engagement, satisfaction, productivity and innovation External market forces Effective managers, rewards systems, workplace culture Operational cost saving and efficiencies Company goals, strategies, systems, structure and governance Quality products and services Satisfied community Growth and expansion Revenue/growth /market share Satisfied and loyal guest Local economic prosperity Radically increase productivity Invest natural capital Seek carbon emission reduction Responsible supply chain Reduce carbon footprint