Rotana Corporate Sustainability Report 2017

31 Our approach to responsible business is fostered by our desire to understand the concerns and expectations of our key stakeholders. Throughout our supply chain operations, we maintain constructive dialogue with our stakeholders across a spectrum of topics to improve decision making and the accountability of our partnerships. The stakeholder engagement process involved identifying all the stakeholders who are interested in, affected by, or have potential to be affected by the impacts of our activities, or those who have an ability to influence us. Based on the impacts and level of influence, we identified and prioritised our stakeholders as our colleagues, guests, owners, suppliers, environmental organisations, and communities (including governmental bodies). We engaged with these prioritised stakeholders to understand their concerns and receive their feedback on our performance. On this basis, the feedback reports were prepared and strategic goals and objectives were derived. STAKEHOLDER EXPECTATIONS Different stakeholders have different expectations, which may be contradictory to each other. Rotana aims to balance differing expectations, while at the same time allowing all stakeholder groups to feel that their needs are being met. We involve our stakeholders in strategic decision making and setting of guidelines that clearly indicate management responsibility. We also proactively share information on our progress towards achieving or complying with these on a regular basis. In this report, we have weaved our discussions of stakeholder engagement into different sections to demonstrate how we are incorporating stakeholder engagement in the implementation of our sustainability strategy. STAKEHOLDER ENGAGEMENT STRATEGY Our stakeholder engagement strategy continues to evolve. We are continually looking to our stakeholders to help us increase our understanding of their needs, broaden our awareness, seek their feedback and evaluate possible collaborations and partnerships. We believe stakeholder engagement should be based on candid and authentic dialog, grounded in the company’s values and should contribute to the evolution of our strategic priorities and goals. Levels of engagement with stakeholders vary greatly by geography, type and function. We engaged with many internal and external stakeholders through various means including: colleagues engagement survey, guests satisfaction survey, General Managers sustainability questionnaire that was conducted during the annual General Managers conference, suppliers satisfaction survey that included more than 120 suppliers, and various individual meetings with stakeholder groups. The various engagement means, enabled us to revise, amend and set our sustainability goals and KPIs. Our materiality assessment demonstrates that our goals remain aligned with our stakeholder expectations - see the ‘Materiality’ section for more information. Our goals are aligned with key global challenges, as well as the United Nations 2030 Sustainable Development Goals. Our Stakeholders