Rotana Corporate Sustainability Report 2017

37 EDUCATION AND INSPIRATION We know that by engaging and educating our guest we can achieve better results. In 2016 and 2017, we implemented more than 100 activities and campaigns aiming to raise our guest’s awareness towards environmental and health issues including: • Waste recycling • Energy conversations • Blood donations • Breast cancer • Children cancer • Heart diseases • No tobacco awareness • Women’s rights • Universal children day • Diabetes Rotana Rewards 2017 266,452 members 58% renewal ratio ADDRESSING GUEST SUSTAINABILITY EXPECTATIONS We know many of our customers have strong sustainability and corporate responsibility expectations from us. Rotana always wants to be the hospitality chain of choice for our guests. As demonstrated in this report, we set our sights on world-class performance in sustainability and corporate responsibility, and we believe we will meet some of our guest’s requirements in these areas, but we also know that we have to drive real sustainability improvements where they are needed. For 6 consecutive years (2011-2016), Rotana won the Best Hotel Loyalty Programme Award in the Middle East Business Traveller Awards. We have achieved a score of 82.8% by our guests on our environment friendly practices. Communicating our achievements and engaging with our guests on various sustainability activities. 2010 2017 2016 2015 2014 2013 2012 2011 Members by Programme Exclusive Members Select Members Classic Members 2012 2017 2016 2015 2014 2013 Exclusive Members Renewal Ratio % Renewal Ratio 40 58 60 58 54 48