Rotana Corporate Sustainability Report 2017

43 ONLINE CHECK-IN Rotana has embraced the smart technology service model even further by introducing an online check-in service, allowing our guests the option to speed up their check-in experience at the hotel by completing their online check-in using either rotana.com , Rotana app or an HTML link. TABLET DELIVERED SERVICES With the plethora of tablet options now available on the market and the various applications that can be developed using them, Rotana, has re-evaluated certain processes that could improve our guest satisfaction with the use of tablets: • Tablet check-in and check-out: 85% of guest surveys found the tablet check-in a better check-in experience to a typical hotel paper-based registration check-in • Guest surveys: guests complete a quick satisfaction survey on the tablet presented to diners and event organisers. Greater response rates and more detailed satisfaction intelligence has allowed the company to improve the guest experience • E-menus: tablets that include menu items and wine selections are presented to guests in the restaurants to improve their dining experience and provide a more accurate understanding of their selection SOCIAL MEDIA Our social media presence continues to grow on several platforms such as Facebook, Instagram, and is an important aspect of our communications that keeps our stakeholders informed of our programmes, events, and highlights throughout the year. 2016 2017 2,473,280 Video Views 3,047,594 Video Views 2,377,654 Likes 3,103,037 Likes 125,990 Followers 174,816 Followers 136,154 Followers 146,815 Followers 10,303 Likes 9,928 Likes