Rotana Corporate Sustainability Report 2017

69 Our colleagues lead many community initiatives, identifying where help is most needed. We volunteer and aim to inspire. This includes community volunteering schemes such as fundraising, providing education and development services, as well as participating in charity runs and challenges. According to the United Nations Development Programme (UNDP) survey, the top-five global social issues included education, health and well-being, responsible government, employment, clean water and sanitation issues. This calls on international organisations and governments alike to address these issues. Under these circumstances, we at Rotana will fulfil our responsibility by focusing on and investing in the categories with high global urgency, applicability and relevance to our business and values. As a result of conducting an analysis of Rotana’s core activities and global social issues, we recognise the need to collectively focus our corporate and hotels contribution programmes to 3 of the United Nations Sustainable Development Goals to support the social, economic and cultural development of our communities. We have adopted the following three focus categories as key areas for our global social contribution and will align our corporate and hotels related activities accordingly: 1. Quality education 2. Good health and wellbeing 3. Climate action Consequently, starting from 2018, Rotana will implement 3 key corporate programmes tailored to the above selected social contribution areas. In parallel, all operating hotels will support these programmes by setting their activities plan around them, while locally designing and customising programmes and activities to address other local community pending issues and needs in the countries where we operate. Corporate partnerships, KPIs setting, close monitoring and reporting on performed activities will underpin the implementation of these 3 programmes. Ensure healty lives and promote wellbeing for all at all ages Ensure inclusive and equitable quality education and promote lifelong learning opportunites for all Take urgent action to combat climate change and its impacts More than 436 community activities were implemented in our hotels in the last 2 years, benefiting 274 organisations. Unit 2014 2015 2016 2017 Total activities reported # 273 231 225 211 In kind contribution value USD 157,269 151,951 52,343 80,018 Cash contributions USD 149,715 96,631 216,163 93,085 Total monetary contributions USD 312,448 259,073 269,099 13,127 Colleagues volunteering hours Hours 29,813 13,240 10,374 91,894 Colleagues volunteering hours value USD 215,061 95,990 98,553 184,979 Total contribution USD 527,510 355,063 367,652 50 Total activities/campaigns involving guests # 123 65 35 1.1 Average volunteering hours per colleague Hours 2.7 1.05 0.8 1.1 2,740 colleagues have donated 812 litres of blood during 74 blood donation campaigns in the last 4 years.